Web Redesign – Ecommerce

Mooi Hair Extensions are an online retailer based in the UK. They provide hair extensions as well as micro rings at affordable prices.

Client
  • Mooi Hair Extensions
Industry
  • Beauty
Technologies
  • Responsive Web Design
  • Woocommerce
  • Ecommerce Design
Involvement
  • Web Design
  • Web Development
  • Woocommerce Product Import

The Challenge

Mooi Hair Extensions approached us to redesign their website. Their previous website was not responsive on smartphones or tablets and therefore was losing conversions because of this.

The Solution

After reviewing the old website, we identified missing features that could be causing a loss of sales. We were able to take these points to plan and develop a new Ecommerce platform for Mooi. The new website worked well on any device and was highly praised by existing customers.

We conducted inbound and competitor analysis to identify areas of improvement. We soon realised that the new website needed additional features to drive conversions and encourage organic traffic.

We introduced a colour chart and also visual product imagery so that the user could see a physical colour and the product in practice. In addition to this, we wrote copy for every product to make the listings as informative as possible.

The new website checkout process was streamlined to make buying possible in fewer steps. This helped to boost the conversion rate of the website.

The new website saw an increase in conversions. We monitored the website and discovered the changes we implemented had increased organic traffic. After email surveying, we found that existing customers were responding positively to the new website. 

32.93

Increase of the website's conversion rate

24.11

Increase in traffic 1 month after launch

62.10

Increase in conversion rate for smartphone visits