Marble Digital Agency is a digital marketing agency based in Colchester, Essex. Content marketing is a marketing tactic used to spread influence and increase brand exposure. It consists of creating, publishing and distributing content on our client’s own site or across various websites and platforms.
Content Marketing Agency
Engage, entertain, inspire and inform a target audience. Content can come in many different formats such as videos, podcasts, images or articles. In addition to this, content marketing is a big component of search engine optimisation is therefore highly effective.
Research by Demand Metric suggests that content marketing costs 62% less than traditional marketing and is approximately 3 times more effective.
Reach the people who matter and engage with your existing audience. When content marketing is done correctly, it can increase organic search traffic as well as brand exposure. This form of digital marketing provides excellent ROI in comparison with traditional marketing methods.
The advantages of content marketing
- Reach new audiences via high traffic blogs, websites or social channels
- Increase brand awareness and visibility
- Improve Google search ranking position
- Gain new clients from increased conversion rates
- Benefit from a dedicated team of Marble marketing and PR experts
- Engage with your existing audience
- Promote your services and/or products
Studies show that conversion rates are 6 times higher for companies who use content marketing to push their brand
SEO, which is commonly known as search engine optimisation, is proven to be far more effective with a content strategy. Content marketing campaigns aid SEO efforts. This enhances natural positioning in the search engines and therefore increases web traffic and brand visibility.
Connecting with your audience
Our content marketing campaigns are data-driven and highly targeted for maximum impact. We increase client brand awareness through storytelling, promotional content and informative articles.
At Marble Digital Agency, we understand that every business is unique, which is why all of our content marketing campaigns are entirely bespoke. We devise our content marketing strategy dependant on your business goals. Our content marketing campaigns are led by in house PR professionals, bloggers, journalists and digital marketing specialists. This collaborative effort is the key to our client’s success. Furthermore, our vast experience ensures our clients are in safe hands.
Do you need content marketing for your business or brand? Let us help.
Make your brand known
The greatest musicians would never prosper if they could not be heard. If they can’t hear your business, your business must shout louder. Let the world know your worth.
Your brand deserves to be heard. Effective content marketing grants your brand a louder digital voice. This allows your business to communicate in a clear and concise way. At Marble Digital Web Agency, we have an in-depth knowledge of the forever changing world of media. We create content that matters – whether it be the copy, videos, asset design or print. The overall objective of content marketing is to increase website traffic and maximise reach online.
Content Strategy
We devise a bespoke content strategy to fulfill and exceed our client’s expectations. We place media through various channels, such as social media, high traffic websites and blogs. As a client, you will have a dedicated content and PR marketing team at your disposal. We boast a proven track record of creating viral content.
Expert Copy
We tell the story of your business through captivating copy. Our in depth passion combined with our desire to learn our client’s business ensures content is both relevant and gripping. In addition to this, we write content in a way that is adored by readers and loved by search engines. This helps attract better performing search results as well as conversions.
Video Production
Video is a great way to connect with a modern audience. It is estimated that users spend, on average, 80% more time on websites with videos. We create high quality videos (and animations) to increase brand awareness and promote your products and/or services.Whether it be product promotion or explainer video, we always exceed expectations.
Blog Management
A blog is a vital business platform. It can help to speak with existing clients and also attract new ones. We create blog posts to leave a long lasting impact on the reader. In addition to this, our blog management service helps draw in search traffic online. We combine content management with technical SEO to maximise campaign effectiveness.
Social Content
Social media continues to dominate. There are at least 2.5 billion social media users in the world, and this number is increasing. The vast amount of people using social media websites is a sea of opportunity for businesses. We create social content that really stands out from the crowd. No matter the media type or social platform – we have you covered.
Content Assets
We create content assets such as infographics, surveys, eBooks and interactive content. Our strategic approach to content marketing ensures positive results. Conversion rate optimisation is an important part of content marketing. We are proud to generate incredible ROI – one campaign at a time.
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